Thank You for Arguing, Fourth Edition (Revised and Updated): What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the A

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfullyCross Cicero with David Letterman and you get Jay Heinrichs.Joseph Ellis, Pulitzer Prizewinning author of The Quartet and American SphinxNow in its fourth edition, Jay Heinrichss Thank You for Arguing is your master class in the art of persuasion, taught by historys greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama.Filled with timetested secrets for emerging victorious from any dispute, including Ciceros threestep strategy for inspiring action and Honest Abes Shameless Trick for lowering an audiences expectations, this fascinating book also includes an assortment of persuasion tips, such as: The Chandler Bing Adjustment: Match your argument to your audience (that is, persuasion is not about you). The Belushi Paradigm: Before people will follow you, they have to consider you worth following. The Yoda Technique: Transform a banal idiom by switching the words around.Additionally, Heinrichs considers the dark arts of persuasion, such as politicians use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of fake news and political polarization.Whether youre a lover of language books or just want to win more angerfree arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audiences priorities, as well as new and improved ArgueLab games to hone your skills.