The Employer Brand: Bringing the Best of Brand Management to People at Work
$74.90
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$74.90
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$74.90
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The Employer Brand: Bringing the Best of Brand Management to People at Work
$74.90
Sale price
$74.90
Regular price
$74.90
Sold by Ergodemedia, an authorized reseller of Authentic New & Used Books with Free US Shipping.
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Description
Levels of employer brand awareness are rising fast across Europe, North America and AsiaPacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success including the business case, research, positioning, implementation, management and measurement. Case studies of bigname employer brand stories include Tesco, WalMart, British Airways and Prt a Manger.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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