The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something moresomething visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers affectionsand ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a mustread for leaders of enterprises large and small, forprofit and nonprofit, global and local.Now with a brandnew preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and timestarved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customercentric strategy.