THE MIDDLE CLASS JUGAAD : An Inspiring Story of a Small Town Guy

My friends, who moved abroad and Tier I cities, who once said - Bro Well work in a big company, get practical experience, make some money and later well startup a business in our home town - never came back. Entrepreneurs from Tier-II cities often fail to execute their idea because of two main reasons - Information and Funding - which are the two eyes for a startup. Later, they lose their hope and passion and finally settle for little - struggling throughout the rest of their lives. Especially the ones from middleclass family backgrounds suffer more, because of lack of support from family and friends. On the other hand, some entrepreneurs fail in setting up a profitable business out of their idea. The reason is that they always thought of scaling the business - but what really makes an idea into a successful business is a sustainable business model rather than a scalable one. This book is my dream work of fiction - an inspiring story of a guy from a Tier II city with middleclass family background - Rakesh, a commerce graduate, gets famous all over the country through his inventions at a very young age of 24 and builds a sustainable business out of it. Read this inspiring journey of a small town guy, with the melodies of middleclass tantrums, how he finds a solution for womens monthly problems, the JUGAAD he did to set up a sustainable business and finally achieved what he had promised to his mother and his soul mate Preeti.