The Nvidia Way: Jensen Huang and the Making of a Tech Giant

The Nvidia Way is a riveting history of Nvidias unexpected ascent to the top of the tech sectorand a compelling case for why cofounder Jensen Huang is one of historys great CEOs.Chris Miller, New York Times bestselling author of Chip War: The Fight for the Worlds Most Critical TechnologyA deeplyreported business history of the chipdesigner Nvidiafrom its founding in 1993 to its recent emergence as one of the most valuable companies in the worldexplaining how the companys culture, overseen by cofounder and CEO Jensen Huang, and has powered its incredible success.Nvidia is the darling of the age of artificial intelligence: its chips are powering the generativeAI revolution, and demand is insatiable. For all the current hype, however, Nvidia is not of our time. Founded more than three decades ago in a Dennys in East San Jose, for years it was known primarily in the thenniche world of computer gaming. In fact, the companys leatherjacketed leader, Jensen Huang, is the longestserving CEO in an industry marked by near constant turmoil and failure.In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviewsincluding Huang and his cofounders, the two original venture capital investors, early former employees, and current senior executivesto show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering the original semiconductor giant, Intel, which now finds itself well behind the upstart. A rare view into Nvidias distinct culture and Huangs management style, The Nvidia Way is an instant classic of business history, with enduring lessons for entrepreneurs and managers alike. 15 illustrations