The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

The Professional Product Owners Guide to Maximizing Value with ScrumThis book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But its about much more than mechanics: its about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. Youll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROIfocused agile product management. They lay out Scrum bestpractices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome. Define success from the outside in, using external customerdriven measurements to guide development and maximize value Bring empowerment and entrepreneurship to the Product Owners role, and align everyone behind a shared business model Use EvidenceBased Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk Effectively apply Scrums Product Owner role, artifacts, and events Populate and manage Product Backlogs, and use justintime specifications Plan and manage releases, improve transparency, and reduce technical debt Scale your product, not your Scrum Use Scrum to inject autonomy, mastery, and purpose into your product teams work Whatever your role in product management or agile development, this guide will help you deliver products that offer more value, more rapidly, and more often.Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.