The Retail Equity Investors : How Awareness and Risk Perception Shape their Investment Journey?

As globalization reshapes the financial landscape, the community of retail investors has burgeoned over the past two decades. This expansion, while offering a diverse tapestry of investment options, has also introduced a layer of complexity to the decision-making process. Navigating the inherent risk associated with equity shares, where returns are inherently uncertain, becomes paramount for retail investors. Striking a delicate balance between maximizing returns and minimizing risk becomes the key objective. Investors actively seek instruments that offer either higher returns for the same level of risk or equivalent returns for a lower level, ultimately aiming for optimal risk-adjusted returns. Beyond risk assessment, awareness of equity shares plays a critical role in shaping investor decisions. This book delves into the concepts and theories that underpin awareness and risk perception among retail equity investors. It further sheds light on the awareness and risk perception levels of Indian retail equity investors and explores the impact these have on their investment choices.