The Story of McDonalds

The Story of McDonalds

$4.10
Sale price  $4.10 Regular price  $4.10
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The Story of McDonalds

The Story of McDonalds

$4.10
Sale price  $4.10 Regular price  $4.10
SKU: DADAX8184957718
ISBN: 9788184957716
Publisher: Jaico
Availability: In Stock
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Description

McDonalds opens a new outlet every 14.5 hours and their mascot, Ronald McDonald has an official title: Chief Happiness Officer. When they started their first restaurant in 1940, the McDonald brothers had no idea their enterprise would one day become synonymous with American pop culture. With a basic menu and an ordering system based around burgers and milkshakes, McDonalds grew from one company to more than 31,000 in just 50 years. Seventy-five years on, the company continues to offer meals that are affordable and comforting, if not necessarily healthy, and their service is quick and efficient. Theyve had their share of battles and controversies but, as you will see in The Story of McDonalds, the company is taking its original offerings around the globe by successfully finding new ways around local palates. McDonalds is surging ahead leaving behind a trail of competitors and copies. JAICOS CREATIVE COMPANIES SERIES explores how todays great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

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Product Notice This book is sold in used condition unless explicitly stated as new. Condition is graded and described accurately. Some books may contain previous owner's markings, highlights, or inscriptions. This product may contain chemicals known to the State of California to cause cancer or reproductive harm. For more information visit www.P65Warnings.ca.gov

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