The Trend ForecasterS Handbook: Second Edition

The Trend ForecasterS Handbook Is A Sharp, Highly Visual Textbook And Teaching Aid For Students And Tutors Keen To Know More About The World Of Trends, Trend Forecasting And Consumer-Insight Techniques.This How To Book Provides The Skills To Understand And Track Trends And Use Them To Inform Their Research, Design And Product Development. Highly Visual, The Book Introduces The World Of Trend Forecasting And Consumer Insight In A Step-By-Step Way, With Quotes From, Interviews With And Case Studies Of Key Players. Each Chapter Provides Practical Exercises And Examples That Allow Students To Experience The Techniques Or Methodologies Explored.Trends Are A Fundamental Part Of Our Emotional, Physical And Psychological Landscape, And By Forecasting Trends We Can Begin To Understand What Drives And Motivates Consumers. This In Turn Can Help To Make The Difference Between A Design That Sells And One That Languishes On The Shelf.Reviews:Highly Visual And A Genuinely Eye-Opening Insight Into The Way Designers Can Spot And Dictate Visual And Cultural Trends, Keeping Their Work Constantly At The Cutting Edge. - Computers Arts ProjectThe Book Is Clear And Concise, Offers A Journey Through The Unexpected, And Engages The Reader With Clear Guidelines. It Offers Insider Knowledge And Soundbites From Those Working In The Industry. - Just4TextilesThe Trend ForecasterS Handbook Is A Well Published And Intelligently Written Book For Starting Forecasters Looking For Theoretical Background And Interesting Experiences. - The Pop-Up CityThe Trend ForecasterS Handbook Is A Highly Readable And Beautifully Designed Book That Provides A Practical Framework For Understanding And Reacting To Cultural Trends. This Review Is A Sneak Preview Of The Second Edition. The Original Edition, Which Was Published In 2010, Is Considered The Definitive Source For Learning About Trends, Strategy, And Innovation Thinking. Martin Raymond Is A Journalist -Qrca Views