TRANSFORMING NOKIA

In 2008, No Ki A Owned Half Of The Global Smart Phone Market. By 2012Four Years After Apple Introduced The Iphone Company Synonymous With Mobile Phones Had Lost More Than 90 Percent Of Its Value And Was Rumoured To Be On The Brink Of Bankruptcy. ThatS When Risto Siilasmaa Took The Helm And Put His Concept Of Paranoid Optimism To The Test. Nothing Less Than The Existence Of This 150YearOld Company Was At Stake. In Transforming No Ki A, Siilasmaa Tells The Gripping Inside Story Of NokiaS NearDeath Experience And Its Astonishing Recovery. Why CouldnT No Ki A Compete Against Apple And Android? The Answer Was Every Leader Nightmare: No Ki A Was A Victim Of Its Own Success. Leaders Had Become Complacent And Resistant To Change, And The Innovative And RiskTaking Culture That Had Once Propelled No Ki A To Greatness Was All But Gone. Siilasmaa Explains How He And His Team Tapped The Power Of Paranoid Optimism To Revive And Reinvent The Struggling CompanyAnd He Reveals How Anyone Can Use His Methods To Rise Above Any Business Challenge, In Any Industry. Bold And Often Unconventional, His BattleTested Strategies Include: Building And Banking On TrustBased Relationships At Every Level Of Your Company, Seeking Out Bad News, Embracing Emotions, And Learning To Be Brave Enough To Dream Big. No Ki A Is Now Among The Top Players In The Global Digital Communications Infrastructure Market. The Value Of Its Business Increased More Than 20 Times Between 2012 And 2016. Tellingly, Fewer Than One Percent Of The Companies Current 100, 000 Employees Carried A No Ki A Badge In 2012.