Transforming The B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates And Build Loyalty
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Transforming The B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates And Build Loyalty
Transforming The B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates And Build Loyalty
$55.52
Sale price
$55.52
Regular price
$55.52
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Description
Boost Lead Generation, Improve Pipeline Conversion And Build Loyalty With Clients Using This Guide To Designing A Successful End-To-End B2B Marketing Buyer Journey.Changes In B2B Buying Have Heralded A New Age Of B2B Marketing. Transforming The B2B Buyer Journey Offers A New Way Of Thinking That Accommodates The Many Nuances In Buyer Behaviour. It Provides A Step-By-Step Guide To Mapping The Buyer Journey, Aligning Channels, Metrics And Tactics According To Their Needs At Each Stage. The Framework Shows How To Get More Value Out Of Brand Investments, Choosing And Using Technology And How To Gauge Return On Investment. It Also Shows How To Develop Marketing As A Real Lever For Business Growth And How To Reengineer MarketingS Relationship With Sales.Written By A Highly Experienced And Award-Winning Chief Marketing Officer, As Well As Containing Case Studies And Examples From Organizations Including Pwc, Accenture, Ey, Salesforce, Servicenow And Ncr, It Features Tips And Templates As Well As Common Pitfalls To Avoid.This Is An Essential Resource For Ambitious B2B Marketing Professionals Looking To Achieve The Competitive Edge And Change The Traditional Marketing Relationship With Buyers.
Product Notice
This book is sold in used condition unless explicitly stated as new.
Condition is graded and described accurately. Some books may contain
previous owner's markings, highlights, or inscriptions. This product
may contain chemicals known to the State of California to cause cancer
or reproductive harm. For more information visit
www.P65Warnings.ca.gov
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