ValueAdded Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on ValueNot Pric

The global, goto guide that started the Value Selling Revolutionnow updated for todays marketValue is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of ValueAdded Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, goto guide for valueadded selling. Since then, the industryand the worldhas changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reillys classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.ValueAdded Selling, 4th Edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. Youll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price.