Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

More than 6,000 words and phrases that make the difference between yaddayaddayadda and copy that sellsLooking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. Youll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspirationondemand for busy professionals who need to win customersby mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Crossreferencing of categories to jumpstart creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRogets is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention:Norisk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * Youll fall in love with...* Your ticket to... * kingsize * Gives you the power * babysoft *Clinchers to win over your customer:Reap the benefits today * Dont miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal:Fivestar quality * Youre worth it * Dont fall for... * We make life easier * Youre one of a select few... * discriminating * Your thoughtful gift